Monday, 16 May 2011



AMANDA ELIASCH COLLABORATES WITH JONATHAN BROWN FOR "PECCADILLOES" EXHIBITION AT THE LEADAPRON
British Creative Force and Renegade Artist Launches Her Neon Artwork
Los Angeles, CALIF,. - Amanda Eliasch has added another string to her creative bow by crafting a series of artworks in neon for an exhibition at the Leadapron Gallery in Los Angeles.  Gallerist, Jonathan Brown will present “Peccadilloes”", showcasing Amanda’s new neon works based on the cartoon drawings of her by close friend and art patron, Kay Saatchi.  Amanda has humorously lent herself as an example of the declining trajectory of modern morals.
One approach to art is to take something measurable and make it immeasurable through the prism of one’s imagination. Amanda Eliasch has flipped this notion and taken something immeasurable and made it measurable. She is using neon, a noble gas, as her material.  Though common in the universe, it is quite rare on earth. Her subject, sin, is again a flip - common on earth, but supposedly clarified once reaching the heavens.

Being no stranger to the art world, Amanda has shown her visceral, dramatic black and white prints in galleries across London. She has published three books, most notably Assouline’s “British Artists at Work”, a collaboration with Italian Vogue Editor Franca Sozzani.  Her latest book entitled “The Sins of a Butterfly" will launch this year.  Amanda extends her talents to playwriting, and her first work “As I Like It”, will run for two weeks in July 2011 at the Chelsea Theatre in London.
In his innovative gallery, Brown will reveal Amanda’s tongue-in-cheek, but charmingly honest neon artworks, which highlight the many facets of the Mortal Sins: Wrath, Envy, Sloth, Greed, Lust, Pride, and Gluttony.  These works are crafted using neon techniques, reflecting Hollywood’s culture of neon – hamburger joints, no vacancy signs, and striptease dens.  They are vital, powerful, and compelling in that they tell a story that stretches from darkness to the light.

Amanda is using the pure intention of neon to both expose and reveal what neon aims to express. Much like Tracy Emin or Cindy Sherman, in multiple layers of symbolism, she places herself as the subject of this intention; to humor, to question and to confound. She admits to being a sinner, while at the same time, stating wittily that her sins are just peccadilloes.   The result is a reaction to reality that is true, feminine, and astonishingly candid.

“Peccadilloes” will open at the Leadapron Gallery on Thursday, June 16, 2011 at 6.00 to 9.00pm.  The Leadapron Gallery focuses on fine art, rare books, and photography for exhibit and sale.  Located at 8445 Melrose Place, Los Angeles, CA 90069.
For further information, images, and interview opportunities for Amanda Eliasch, please contact Eileen Koch at Eileen Koch & Company INC, a public relations firm, at 310.441.1000 or email Eileen at Eileen@eileenkoch.com.  Please visit www.eileenkoch.com


Best,


Janthina







Janthina Fong | Assistant to the CEO
Eileen Koch & Company Inc.
tel: 310-441-1000 | fax: 310-441-3030

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